Earlier this year, Budweiser announced its plans to be the first beer on Mars. Now, we realize that they were being really serious about it.
SpaceX could send humans to the red planet as soon as 2024. So, settlers will be able to taste some good Budweiser.
This week, the company took one giant step toward that goal. Thus, planning to send and study barley, one of the key ingredients in beer, on the International Space Station.
Budweiser, along with several researchers will do some experiments via SpaceX’s upcoming cargo supply mission. They want to know what will be necessary to create beer on the Red Planet
The ingredient will remain in orbit for a month. Once back on Earth, researchers will analyze the barley in order to determine how grain reacts to microgravity environments.
“Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars,” Ricardo Marques, vice president at Budweiser said in a statement. “We are excited to begin our research to brew beer for the red planet.”
However, Budweiser knows what kind of challenges they will face on Mars. Including limited water resources, limited sunlight for growing hops and atmospheric pressure that would turn traditional beer to “foamy slop.”
But they seem to be confident of their ambitious plans.
“With this bold, new dream Budweiser is celebrating the entrepreneurial spirit in which our iconic brand was founded upon,” said Marques in a press release issued shortly after the initial announcement.
“Through our relentless focus on quality and innovation, Budweiser can today be enjoyed in every corner of the world, but we now believe it is time for the King of Beers to set its sights on its next destination. When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind.”
Budweiser’s barley launch will take place on Dec. 4, 2017.